Hi, I'm Allyson Fischlin!

WELCOME TO MY DIGITAL RESUME AND PORTFOLIO

About Me


About Me
Thanks for visiting my website! Take a look around to learn more about me.

I am a California native, born and raised in Sacramento, CA. I earned my Bachelor's in Communication Studies from UCLA and will be completing my Master's in Public Relations from Indiana University-Purdue University of Indianapolis (IUPUI) this spring. I currently work for Purdue University as the Director of Development Operations and Donor Stewardship. In my role, I direct all donor communication strategies for the College of Science in order to increase donor retention, acquisition and gift upgrades.

In my professional life, communication is my passion. Communication is so much more than the transfer of a message between two parties. It's a social process by which we think, behave, and interact. I am fascinated by how people's thoughts, behaviors and actions can be influenced by strategic and intentional communication efforts. My communication knowledge is guided by research and is further influenced by years of application. I've put my theoretical knowledge to the test through my work at Purdue and through my graduate school work for clients such as the Indiana State Department of Health, Headgear Holster, and Hotel Tango (see my portfolio to learn more).

In my personal life, I love spending time with my fiance and our Labrador Retriever. My fiance is a 4th year veterinary medicine student at Purdue University and will compete his degree this May. We love spending our free time traveling, trying new restaurants, watching college basketball (we are Boilermaker and Bruin fans), and working out. I am also an avid reader and love a good book suggestion. Find me on Goodreads!

Strengths


Communicator

At my core, I am a communicator. I believe that strategic communication efforts are central to every successful business, campaign, and relationship.

Learner

An intelligent person never stops learning. I am naturally curious, eager to learn, and quick to adapt. I thrive when I'm being challenged.

Team Player

Collaboration and team work is the key to success. I played sports all of my life so this this idea has been ingrained in my personality from a young age.

Resume


WORK EXPERIENCE   
                                                                                                                         
Director of Development Operations & Donor Stewardship                  
Purdue Research Foundation, College of Science | October 2017 - Present
  • Manage a portfolio of 15+ donors with a goal of raising gifts at the $25k and under range.
  • Increase fundraising efforts by managing annual giving solicitations and directing the College’s Purdue Day of Giving strategy. Our multi-channel communication strategy led to a near 50% increase in the total number of gifts to the College on Day of Giving from 2014-2017.
  • Achieved a significant increase in the size of the Science Women for Purdue Giving Circle after 4 months of assuming responsibility, leading to over $10k donated to programs and organizations that support women in science.
  • Travel to alumni events around the country to connect people back to the University and cultivate potential donors.
  • Interact with key stakeholders including deans, Alumni Board members, department heads, and C-level donors/alumni.
 
Manager of Development Operations & Donor Relations
Purdue Research Foundation, College of Science | March 2015 – October 2017
  • Develop a data-driven marketing and communications plan to increase donor retention, grow the donor pipeline and increase giving levels. My work led to increased retention (60% donor retention rate), a record number of annual donors (over 3,000), and more dollars raised (over $20 million a year).
  • Organize over 15 events a year to enhance alumni and donor engagement. Events include alumni awards ceremonies, regional and local networking events, graduation celebrations, donor appreciation events, and more.
  • Launched and led a student ambassador group that educates students about philanthropy and creates meaningful connections between alumni and students.
  • Write, design and disseminate donor and alumni correspondences on behalf of the College, including mass emails, annual reports, solicitations, thank you letters from the dean, event invitations, and holiday messages.
 
Business Development Representative        
TinderBox (Now called Octiv) | August 2014 – March 2015
  • After 4 months at TinderBox, I added over one million dollars in potential revenue to the company’s pipeline.
  • Consistently exceeded my goal of creating 5 new qualified business opportunities a week.
  • Created potential business opportunities through cold calls, email, LinkedIn, and by networking at local events.
 
Digital Programming Intern
  • Collaborate with domestic and international marketing teams to develop and execute strategic content planning within Red Bull’s owned YouTube channels to ensure maximum distribution outcomes.
 
LEADERSHIP & COMMUNITY INVOLVEMENT
                                                                                                                 
Chi Omega, Chi Beta Chapter – Advisor, Marketing Chair & Alumnae Relations Chair
  • Advise the Marketing and Alumnae Relations chairs about how they can use their leadership role to improve their chapter. Also serve as a mentor, providing advice about managing school, life, and their role in Chi Omega.
Impact Teen Drivers 
  • Organized a partnership between Impact Teen Drivers and the UCLA football team in order to promote driver safety in the Los Angeles area.
Chi Omega, Gamma Beta Chapter – Public Relations & Marketing Director
  • Organized a Spa Day charity event that raised $2,500 for the Make-A-Wish Foundation, twice the amount raised in the previous year.

AWARDS & MAJOR ACHIEVEMENTS         
                                                                                                                                 
  • Worked collaboratively with four classmates to create a public relations campaign on behalf of the Indiana State Department of Health to promote HIV prevention. With a $50,000 budget, we developed a pilot campaign to promote PrEP (a daily pill that is over 90% effective at preventing HIV) across Indianapolis college campuses.
  • Presented to 20 students enrolled in a Public Health campaigns graduate course at the IUPUI Fairbanks School of Public Health about creating effective public health campaigns, using the PrEP campaign as an example.
  • Creativity Award given by College of Science Director of Advancement in 2015
                                                                                                                       
EDUCATION            
                                                                                                                                             
UNIVERSITY OF CALIFORNIA, LOS ANGELES (UCLA)                                                                
B.A. Communication Studies                                                                                                                                    
Cum Laude      
 
INDIANA UNIVERSITY-PURDUE UNIVERSITY OF INDIANAPOLIS (IUPUI)                          
M.A. Public Relations (Management track)
4.0 GPA

INTERESTS           
                                                                                                                                                 
Guacamole, spending time with my fiance and our Labrador Retriever, traveling, watching UCLA and Purdue basketball

Portfolio


Indiana State Department of Health

Indiana State Department of Health

Developed and implemented a public relations campaign to promote an HIV prevention drug called pre-exposure prophylaxis (PrEP).

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Headgear Holster

Headgear Holster

Developed a marketing plan for a start-up company called Headgear Holster.

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Hotel Tango

Hotel Tango

Developed an integrated marketing and communications plan to promote the expansion of Hotel Tango, an Indiana-based craft distillery, into Texas.

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Newsletter

Newsletter

Designed and wrote the Science Women for Purdue Giving Circle newsletter for the fall of 2016.

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Annual Report

Annual Report

Wrote and designed an end of year report for Purdue's College of Science.

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Infographic

Infographic

Created an infographic to explain the importance of the College of Science Dean's Club.

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Video

Video

Created the concept and wrote the script for a video to thank College of Science scholarship donors.

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Email

Email

Design and write all email communications sent by Purdue's College of Science Advancement Office.

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Blog


  • 04/26/2018 02:38 PM

Read my review of my final class in my master's program.

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  • 04/26/2018 01:39 PM

Watch this video to learn about some of Canva's most helpful features!

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  • 04/20/2018 01:57 PM

I moved to Indiana 4 years ago and during this time I’ve learned a lot about myself and about our country.

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  • 04/19/2018 03:47 PM

What does it take to shoot a quality video? This blog provides a list of things to consider.

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  • 04/12/2018 11:17 AM

Should the internet be an open, unregulated environment? Or is it government’s responsibility to step in to create restrictions for technology companies like Facebook, Google, and Apple?

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  • 04/04/2018 01:11 PM

Influencer marketing is one of the hottest marketing trends of 2018. These 3 brands are setting the bar high with their creative and effective campaigns: ASOS, Glossier, and Revolve.

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  • 03/29/2018 03:17 PM

Is SEO and SEM overhyped? Simply put, no. SEO and SEM are crucial to increasing your website's traffic.

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  • 03/20/2018 07:47 PM

With the rise of technology and social media, traditional public relations tactics have either evolved or gone extinct. Will the press release evolve or go extinct?

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  • 03/07/2018 11:49 AM

Watch this simple how to video to learn how to create beautiful, attention-grabbing graphics in just seconds.

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  • 03/02/2018 11:52 AM

I’m working on an extensive research paper about influencer marketing. This blog is an excerpt from my still-in-progress paper that provides information about the FTC guidelines surrounding influencer marketing.

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  • 02/21/2018 02:04 PM

This is a recap and review of the book "read “Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself” by Erik Deckers and Kyle Lacy.

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  • 02/14/2018 10:31 AM

The social media boom happened when I was in high school and has become more and more ingrained in my life each day since. The impact of social media can be felt in almost every aspect of my personal and professional life.

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